Every founder has a mentor.
Your child gets theirs at ten.
Andrew knows which lesson your child is on. He knows the name of the business they are building. He remembers what they got stuck on last week — and he is there at nine on a Sunday evening when the idea finally arrives.
The students call him Mr. Startupper. Most of them stop thinking of him as software within about a fortnight.
A real conversation, not a search box
Here is the kind of exchange that happens on the platform every day.
Andrew — Mr. Startupper
Illustrative example. Andrew adapts to each student's own business, lesson and progress.
Andrew knows things a general AI never could
He is not answering questions in a vacuum. He is inside your child's journey.
Exactly where they are
Which cycle, which chapter, which lesson. He never explains something they haven't reached yet, and never repeats what they already mastered.
What they are building
The name of their business, what it sells, who it serves, how far along the page is. Advice is about their business, not businesses in general.
Where they got stuck
If they struggled with pricing last month, he approaches it differently this time. He remembers the shape of their difficulty, not just the topic.
When to push and when to encourage
A child who is flying gets harder questions. A child who is frustrated gets a smaller next step. That judgement is the difference between a mentor and a manual.
He gives your child better questions,
not finished answers.
This is the concern every thoughtful parent raises about AI and children, and it deserves a straight answer: we did not build Andrew to do the work.
Ask him to name your business and he will ask you what feeling you want customers to have. Ask him to write your pitch and he will ask what problem you are actually solving. He is deliberately designed to hand the thinking back — because a child who was given the answer learns nothing, and a child who found it learns everything.
Does the work for them
- Writes the answer when asked
- Knows nothing about the child
- No memory of last week
- Adult language, adult assumptions
- Open to any topic, safe or not
Teaches them to find it
- Asks the question that unlocks it
- Knows their business and their progress
- Remembers what they struggled with
- Written for ages 10–15
- Scoped to entrepreneurship and learning only
He changes as your child does
The Andrew who helps a ten-year-old write their first profile is not the Andrew who reviews a business plan at thirteen.
Year 1 — The encourager
Helping them write a profile about themselves for the first time, explaining what entrepreneurship actually means, and reassuring them when they think their idea is too small. Most of Year 1 is about confidence.
Year 2 — The co-builder
This is where he becomes genuinely active. Naming the business. Working through the Business Model Canvas. Figuring out who the customer is and what to charge. Your child will talk to him almost every session.
Year 3 — The tough one
By now he pushes. He reviews their business plan and points out what is missing. He rehearses their pitch and asks the awkward investor questions. He treats them like a founder, because by then they are behaving like one.
Built for children, with the limits that implies
An AI that talks to a ten-year-old needs boundaries that an adult tool does not. Here is how Andrew is constrained.
Scoped to the curriculum
Andrew discusses entrepreneurship, the lessons and your child's business. He is not a general-purpose assistant and will not wander into unrelated territory.
GDPR & COPPA compliant
Conversations are handled under the same protections as everything else on the platform. Parental consent is required and no data is sold or shared with third parties.
Age-appropriate by design
Language, examples and tone are written for 10 to 15 year olds. Nothing about Andrew assumes an adult on the other side of the conversation.
“She asks him things she'd never ask me.”
Children are often reluctant to look uncertain in front of a parent or a teacher. With Andrew there is no audience, no judgement, and no risk of sounding silly — so they ask the question they were actually holding back.
That is where the real learning happens — in the questions a child only asks when nobody is watching.
What parents ask about Andrew
Answered directly.
No — he is specifically designed not to. Ask Andrew to name your business and he asks what feeling you want customers to have. Ask him to write your pitch and he asks what problem you solve. He hands the thinking back deliberately, because the entire educational value of the programme rests on your child doing the work themselves.
No. A general AI assistant knows nothing about your child, their lesson, their business or their history. Andrew is built into the platform and knows all of it. He also operates within strict boundaries: he discusses entrepreneurship, the curriculum and your child's project — not anything and everything.
Andrew is scoped to the curriculum and your child's business, uses language written for ages 10 to 15, and operates under GDPR and COPPA compliance with parental consent required. He is not a general-purpose chatbot and cannot be steered into unrelated conversation. Full detail on our safety page.
The curriculum works without him — every lesson, e-book and exercise stands alone. But he is the difference between a child who gets stuck and gives up, and a child who gets stuck at nine on a Sunday and finds a way through. He becomes most valuable from Year 2, when the real building starts.
Included. Every student on a full subscription receives a generous mentoring allowance for the academic year. During the free trial Andrew is active with a limited allowance — enough to see exactly how the guidance works before you commit.
Conversations sit inside your child's account and relate to their lessons and their business. If you have a specific concern or want to understand how a conversation was handled, contact us and we will help. Parental supervision is a requirement of the home programme, not an afterthought.
Not at all. In the school programme the teacher runs the session and Andrew supports the student between sessions and during independent work. He handles the individual questions a teacher of twenty children cannot answer simultaneously.
Most children get a mentor at twenty-five, if they are lucky.
Yours can have one at ten — one who knows their business, remembers their setbacks, and is awake at every hour a good idea might arrive. Start the free trial and let them meet him.
No credit card · GDPR & COPPA compliant · Andrew active during the trial.Or ask us a question first
What will they be learning? See the full curriculum →
How will I follow their progress? See progress tracking →
Safety and privacy questions? Read our safety page →
How does AI power the platform? Read about AI-powered learning →
