For Parents

You're not here to be sold to.
You're here to work out if this is right for your child.

So that's what this page is for. Short, honest videos answering the questions parents actually ask us — why entrepreneurship matters at this age, how the programme works, whether children stay engaged, and whether it produces anything real. Watch what's relevant to you. Skip what isn't.

Start here

Two minutes to understand the whole thing

If you only watch one video on this page, make it this one.

The case for it

Why does my child need this?

The honest answer isn't "so they can start a company." It's something broader — and more useful.

Question 1

Why entrepreneurial thinking is the skill that travels

Knowledge alone stopped being enough some time ago. What your child needs now is the ability to see a problem clearly, imagine something that doesn't exist yet, and have the nerve to try building it. This video explains why that mindset matters at 10 rather than at 25 — and why it helps just as much in medicine, teaching, or engineering as it does in business.

The point

This isn't about making your child a business owner. It's about making them someone who solves problems instead of waiting for instructions — whatever path they choose.

The programme

How does it actually work?

Two videos: the journey your child goes on, and why they don't lose interest halfway through.

Question 2

From a first idea to something real

The step-by-step journey: curiosity, then creativity, then a plan, then execution. Interactive lessons, real projects, hands-on challenges. Children don't study entrepreneurship here — they practise it.

Question 3

Will my child actually stay interested?

The honest problem with most online courses for children: they're boring, so kids drift and nothing sticks. Here's what we did differently — points, badges, levels, and an AI mentor who knows where your child is and what they're building.

Worth knowing

Your child's mentor is called Andrew — the students call him Mr. Startupper. He isn't a chatbot answering random questions. He knows which lesson they're on, what business they're building, and what they got stuck on last week. More about the programme →

Evidence

What have children actually built?

The fair question to ask of any programme like this. Here's the answer.

Question 4

Real projects from children aged 10 to 15

Eco-friendly candles. Smart plant care systems. Things that exist, made by children who a year earlier would have told you they weren't the creative type. The interesting part isn't the products — it's what happens to a child the first time they watch their own idea become real.

What parents notice first

Not the business. The confidence. Children stop describing themselves as students and start describing themselves as people who make things.

Timing

When is the right time to start?

The one question where the answer is genuinely time-sensitive.

Question 5

Why waiting costs more than you'd think

The programme runs over three years, and it's designed for ages 10 to 15. Start at 10 and your child finishes the full journey. Start at 14 and they'll get a lot — but not everything. This video explains why the window matters, and why the habits form more easily before the teenage years harden them.

Straight answer

Ages 10 to 13 is the sweet spot — old enough to build something real, young enough to complete all three cycles before 15. Every year you wait is a year of foundation your child doesn't get back.

Everything else

Where to go next

The rest of what a parent usually wants before deciding.

Olesia

I got some ideas to raise my kids as entrepreneurs from this course. Clear speech, and I don't need to read captions or watch the screen. Thank you.

Olesia Verified parent 7 months ago
The best way to decide

Stop reading about it. Let your child try it for a week.

You can watch every video on this page and still not know whether it's right for your child — because that isn't your decision to make alone. The Founder Sprint is seven days of real access to the platform. Not a demo, not a preview. Sit next to them for the first session and watch what happens. You'll know within a day.

  • Your child builds their founder profile — who they are, what they stand for
  • They make their first connections in a global network of young entrepreneurs
  • They sketch a real business idea with Andrew guiding them
  • They record their first pitch — and earn their Founder Badge
START THE FOUNDER SPRINT - FREE

7 days · No credit card required · Or see the full programme and pricing